Teams: Mule Design, Black Pixel
Platforms: Web, iOS, and Android
Duration: 6 months (2014), 3 months (2016)

Helping Audubon take flight in the digital age
I’ve had the good fortune to serve as a design lead on two separate projects with the National Audubon Society, working for two different companies. While at Mule Design, we overhauled an aging web presence with a lightweight and modern responsive front-end and an extensible design system capable of serving their complete network of dozens of regional sites.
The project began with extensive research and on-site collaboration. Our team from Mule traveled to New York for an intensive series of worksessions with Audubon staff, including deep diving into the incredible wealth of photo resources and other visual assets available for use. We quickly realized that the new design had to leverage that photographic library, putting the birds front and center for users, in all of their colorful detail.


The design began to take shape around Audubon’s imagery. We explored color and typography that worked with the photography, building a modern, responsive platform to showcase it.
Establishing an extensible design system
One of the most ambitious and engaging parts of the project was the goal of not only redesigning the online presence for Audubon’s national organization, but also one that could be extended to Audubon’s hundreds of regional and local sites.
I led the creation of an extensive documentation library to capture the visual styling, use, and examples of each element of the design system. This was a key part of the project, as our team at Mule was responsible for delivery of design and front-end templates for the national site. From there, Audubon’s existing development partners would be tasked with rolling out the new design to all of the network sites over the following year.



Revitalizing aging mobile apps
Two years later at Black Pixel, we kicked off a ground-up redesign of their native mobile apps, surveying and interviewing existing users, re-architecting user flows, wireframing all views, reimagining their interactive Bird ID feature, and extending the new design language of their web presence to the native apps on iOS and Android.
